Digital Spark created the brand film for Tritium Power Solutions, the EV charger manufacturer introducing itself as a new company since September 2024. A trailer leads the story, and the full interview-led film goes inside the Tennessee plant to show the engineering, the manufacturing, and the people standing behind the lifetime warranty.
The brief
Tritium Power Solutions was established in September 2024, a new company built on twenty years of EV charging expertise under new ownership and new leadership. The film had to introduce that company on its own terms: not a comeback story, a new one. It had to prove the engineering is real, the manufacturing is real, and the support behind every charger is real, in a fast trailer cut and in a fuller sit-down version, for different moments of a buyer's attention.
The approach
We shot on the manufacturing floor in Tennessee, where the product is actually made, timed the visit to overlap with a customer already touring the plant, and let the interviews run off the cuff instead of scripted. A trailer cut carries the pace and the sound design; the full film goes deeper into the engineering, the manufacturing, and the support behind the warranty once someone is already watching.
The result
Tritium walked away with a two-piece asset built for how people actually watch: a fast trailer for the scroll, and a full film for the visitor who wants the whole story. Both carry the same facts, the same voice, at two different speeds.
- 88%improvement in field reliability
- Lifetimewarranty on power modules
- 3global facilities
Common questions
Who created the Tritium Power Solutions brand film?
Digital Spark, a creative production house in Charlotte, NC, produced the film: a fast trailer cut plus a full interview-led piece, both shot on location at Tritium's Tennessee manufacturing plant.
What does the Tritium About Us film show?
The people who build and support the product: plant leadership, engineering, and customer-facing teams, filmed on the manufacturing floor. The story centers on what Tritium Power Solutions is today, a company under new ownership since September 2024, with an 88% improvement in field reliability and a lifetime warranty on the power modules that make up 60% of every charger.
Why a trailer and a full-length film?
They serve different moments. The trailer is built for pace and sound design, made to earn attention fast wherever it runs. The full film rewards someone already watching with the complete story, told by the people who actually build and support the product.
