Animation
The Animation Process 101: How Does Animation Work?
Every animated video moves through the same stages, from brief to final mix. Knowing what each one locks, and when changes get expensive, is how you keep a project on schedule.
Blog
Notes on production.
How we approach the work: production, strategy, animation, and what happens behind the scenes.
Animation
How to Write a Script for Your Animated Video
An animated script does two jobs at once: it is the narration and the blueprint for every frame. Here is how to write one that is short, clear and built for the picture.
Production
The Video Production Process: A Step-by-Step Guide
From the first call to the final file, a commercial video production moves through four stages. What happens in each, who does what on set, and where projects go wrong.
Animation
6 Types of Animation: Which Is Right for Your Project?
Six animation techniques businesses actually use, what each one is good at, and how to choose based on what your video has to explain rather than what looks impressive.
Strategy
Live Action vs Animation: Pros and Cons
Live action earns trust with real people and real places. Animation shows what a camera cannot. How to choose between them, and when the right answer is both.
Strategy
The Benefits of Long-Term Partnerships and Retainer Agreements
Every one-off project starts from zero. A retainer turns production into a standing partnership, with faster turnarounds, consistent work and a team that already knows your brand.
Production
Safety Training Video Production
How to produce safety training that people remember and act on. Planning the program, choosing between live action and animation, and building content that holds up over time.
Production
Warehouse Safety Training Videos
Warehouse safety training only works if people remember it on the floor. How to plan a video series around real hazards, real equipment and the way warehouse teams actually watch.
Strategy
Selling a Product Nobody Can See: Video for Complex B2B Technology
When the value of a product is inside a housing, inside software, or spread across a system, the job is not to show it. The job is to make an invisible argument visible.
Strategy
Talent Buyouts Explained, and Why Perpetuity Moves Your Budget So Much
The line item that blows up more budgets than any other, explained properly. What you are buying when you buy usage, and why forever costs a multiple rather than a premium.