Behind the Scenes
Covering a Live Event You Cannot Direct
A supporters march happens once, at its own pace, and nobody on it works for you. How we cover that kind of day, and what we plan instead of a shot list.
Blog
Notes on production.
How we approach the work: production, strategy, animation, and what happens behind the scenes.
Strategy
What Manufacturers Get Wrong About Brand Video
Twelve years of filming inside plants and facilities, and the same mistakes keep showing up in the brief. What industrial marketing teams miss, and what to do differently.
Production
What Actually Happens in Pre-Production
The phase clients see least of is the one that decides whether the shoot works. Here is what happens in it, and what your involvement should look like.
Animation
Motion Graphics, 2D, 3D. The Differences That Matter to Your Budget
Three techniques that get called the same thing and cost very different amounts. What separates them, and how to tell which one your project needs.
Strategy
How to Set a Video Budget Before You Have a Concept
Most marketing teams wait for a quote to find out what they can afford. Here is the faster way round, and why naming a range first gets you better work.
Animation
How to Brief an Animation Studio So the First Cut Is Close
Animation has no equivalent of a second take. Everything is built before anyone can look at it, which makes the brief the cheapest and most decisive part of the project.